Alastair Lukies, CBE

Making loyalty work for small businesses

Pollinate in collaboration with Pyments discuss how to make loyalty work for small businesses. With banks ideally placed to help SMEs deliver customer loyalty programmes, and consumers wanting to help support their local businesses, there is a huge opportunity to bring these needs together to support SMBs. “The banks have to get back into merchant acquiring — and fast — because the umbilical cord between the bank and the small business is so valuable.”